Round 1 · first concepts · 2026-08-21
Three Brand Directions
The identity sheet: three wordmarks, three palettes, three type pairings — refined editorial, warm minimal, bold modern. Start here.
Landing A — The Field Study
Ivory editorial. Attraction framed as a considered visual study. Closest to "clean like CURA".
Landing B — Soft Signal
Warm and rounded, airy portrait trio, gentle hierarchy.
Landing C — Type Index
High-energy cobalt. Visual preference as a crisp indexed signal.