Brand exploration · 21 August 2026

Three ways to find your type.

Each route keeps the product’s quiet seriousness, gives synthetic faces a consistent visual world, and replaces the current black-and-mustard default with a more ownable point of view.

Direction 01The Field Study
mytype.fy

Palette

Ivory
#F2EFE7
Ink
#20211E
Study
#315B4C
Lichen
#D7E187
Skin
#E5B49B
Mist
#CCD8D2

Type pairing

DisplayAaGeorgia Italic
Editorial serif
BodyAaSystem UI
Neutral sans

A cultivated, evidence-minded identity that makes discovery feel intimate without losing the credibility of a measurement instrument.

Direction 02Soft Signal
mytypefyi

Palette

Oat
#F6F0E8
Cocoa
#342A28
Coral
#D96F5F
Butter
#F0C96A
Blush
#EAC8C2
Sage
#AABBA9

Type pairing

DisplayAaUI Rounded
Soft geometric
BodyAaSystem UI
Humanist sans

A warm, disarming system that makes a sensitive attraction exercise feel safe, candid, and genuinely enjoyable.

Direction 03Type Index
MYTYPE/FYI

Palette

Paper
#F3F5FF
Navy
#10152A
Cobalt
#2545D8
Lilac
#A99CF6
Acid
#D3F36B
Signal
#FF7A68

Type pairing

DisplayAaImpact / Narrow
Compressed display
BodyAaSystem UI
Crisp sans

A high-energy visual index that turns rapid preference-setting into a distinctive, contemporary signal rather than a dating-app cliché.